Marketing strategy for bold consumer brands in growth or pivot mode
we're a marketing strategy consultancy founded by two ex-CPG VPs who've scaled brands to $100M+, and now specialize in helping consumer brands ready to level up
meet our founders
Jaime Rosenzweig
Kelsey Hyberg
Growth and turnaround strategies for disruptive brands (>$10M to $150M+)
High-performing, high-ROI team building and optimization
Marketing P&L ownership incl. >$200M in total profitable spend
Reaching Gen-Z, Gen alpha and millennials effectively
Driving online and in-store revenue growth with digital-first and retail-minded strategies
Scalable viral content strategies that drive sales
current and past partners
Why brands love working with us (in their own words)
“Working with Fridays is a game-changer. They’re sharp, driven, and deeply committed to impact. Their industry expertise and work ethic make them a powerhouse for brands focused on growth and long-term success. If you want a team that works as hard as you do to elevate your brand, they’re the one to trust.”
Devan Isenhower Pierce
Chief Marketing Officer, Subset
“Fridays helped us ensure that we had the right people and systems in place. Within a few months of skilled leadership, they also helped us grow revenue. Much more than Fractional CMOs, they became an extension of our team, providing immense value to marketing and PD, aligning seamlessly with our vision, and elevating our marketing to new heights. I fully endorse them to anyone seeking to achieve sustainable marketing success.”
Daisy Ritz
Vice President of Marketing, Exploding Kittens
“As we grew exponentially, Fridays was recommended to help us make strategic shifts to our marketing strategy — and they delivered. They became an extension of our team, guiding strategy, implementing new processes, and advising through change. Their flexibility and hands-on support is remarkable and helped us move forward with clarity and confidence.”
Heather Cutter
Chief Growth Officer, Good Culture
“Fridays is a one-stop marketing powerhouse—blending strategic insight, execution, and digital retail expertise to drive real growth. Jaime and Kelsey became a vital extension of my client’s leadership team, steering with sharp strategic focus. They deliver results but the real magic is how fun they make it. They’re the cool kids everyone wants on their team — and at happy hour!”
Jaime Wolanski
The Upside Agency
work with us
Ongoing
Brand Advising
You need an expert strategic thought partner for marketing and business-level challenges.
Marketing Strategy
Audit & Recommendations
You know your internal marketing strategy, org, and/or process needs work but don’t have the internal bandwidth or expertise to tackle it quickly and effectively. You need expert recommendations.
Focused Marketing
Strategy & Consulting
You need senior-level input and strategic oversight in 1-2 key marketing areas.
Fractional Marketing
Leadership
You need executive-level support to lead and/or help build the marketing function — or steer through high-stakes periods (rebrand, raise, expansion, re-org).
execution through our collective
strategy is our superpower.
For execution, we partner with a handpicked collective of design, media, and marketing specialists. Top talent, zero guesswork, with us as your strategic north star.